1. Your website is out of Date
When a customer sees a website that looks out of date, he or she performs a simple calculation: If your site looks out of touch, your customers think, it equates that your business is also out of touch.
2. Look More Professional
Potential clients are looking for what you sell. They are looking 24/7 every day of the year. If your website makes you look like a bunch of amateurs, clients will simply avoid you; but if you look professional online, they are much more likely to buy from you.
3. Get More Social
Properly integrate your social media activity with your website. If you think that means just slapping on a Twitter and Facebook feed, you are wrong. You’ve got to be smarter than that, because your clients certainly are.
4. Your site is not capturing sales leads.
If you built your website to be an online brochure, it is unlikely that you have embedded the tools necessary to capture information from site visits. If you have done the work to get somebody to go to your website it only make sense to do all that you can to find out who is looking and what they want.
5. Google had changed its search algorithm.
The way Google look for and delivers information has been altered dramatically. All the search engine optimization (SEO) “tricks” that worked just a few months ago are no longer effective.
Did you know that hackers are trying to hack your site at least 3 times every day? This is a VERY scary fact, but true. For this reason, it is important to keep your website and its CMS up to date.
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